Why I Think I’m Obsessed With Target

They first built a Target by my mall, but it was so far away from home. Then they built one a much closer and I go there way too much.

I’ve always liked Target… a lot. I really didn’t know why at first. But after some personal analysis of my experiences, I’ve coming up with some aspects as to way I like it so much.

Helvetica

Target’s official font is Helvetica, and they use it for everything. It’s in their logo, their circulars, their advertising, their signs, website… everything. And Helvetica is my favorite font. It’s clean, modern yet simple. Yes, I like typography, and I once watched a 90 minute documentary on this font, so the fact that Target uses it to its full potential gains it bonus points for me.

Everything’s Red

If you ask someone to associate Target with something, the color red would definitely be a contender. Red is my favorite color. Warm and welcoming.

Its Customers

I once went to a bathroom in Walmart, and there was a cantaloupe lodged in the toilet. Enough said.

Aesthetics

Target is clean, organized, bright, modern and welcoming.

Archer Farms

Store-brand food is always the cheapest, but not necessarily the best tasting. Target’s brand, Archer Farms, however, goes against this presumption. Target has some of the best (and healthiest) snacks you can buy, and of course, their Target-exclusive.

Starbucks

Most Target stores have Starbucks locations built into them. This is great if a town doesn’t have a stand-alone Starbucks, but is likely to have a Target built in it. You get two awesome places: a Target + a Starbucks! What does Walmart have? Those nail salons and hair salons no one goes to.

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