Thoughts on Steve Jobs (the biography)

At about 11:30 tonight, I finished the Steve Jobs biography. Before I delve into the book, let me jump back to how I became an Apple fan.

Around the year 2005, an Apple Store opened in my mall. It introduced me to the iPod. This was back in the day where the iPod mini was still around. I grabbed one of those little booklet-brochure things that had all of the iPods in it and took it home. For weeks I poured over that booklet and convinced myself that I not only wanted one, but I needed one. An iPod mini would be my solution to boring car rides, especially ones in my dad’s car where the stereo didn’t work. My aunt told me that if I was good, she’d get me one for Christmas. I was ecstatic.

Apple must have gotten word that Mikey Dunn was going to get an iPod by Christmas, so in October, Steve Jobs pulls out and presents iPod nano right out of his pocket. I remember going to the Circuit City store and wondering where’d all the iPod minis go? What’s this new nano thing? Looks so thin!

I got a black 8GB nano that Christmas. I had been initiated into the cult of Apple. The final ceremony was when my Dell Inspiron laptop contracted a virus and had its hard-drive wiped. I hated Windows and switched to Mac. I was a pure Apple-advocate by then.

That’s the thing about Apple: they are all about their products. They make them well, and they market them well.

I was hooked to watching Steve Job keynotes just like everyone else. The rest is pretty much history.

Of course I was going to read this book once I heard of it. I was obviously upset when Jobs died; I really wanted to meet him in person one day, and this book would be the closest I could ever get to that desire.

What I expected from it was an honest, hold-nothing-back account of his life. Everything weird about him, anything he regretted, his opinions, his family, his failures … I wanted to hear it all. We see Apple as one of the world’s most secretive corporations, but Jobs was definitely one of the world’s most secretive individuals.

When I finished the book about 30 minutes ago, I was satisfied. Before reading the first pages, I already knew a lot that I knew would be in the book: the products, the NeXT failure, PIXAR … but there was definitely a lot I didn’t know: all the people in his life and their significance, his love life, his family, his cancer, and especially his sometimes cold, harsh personality. Wow, all those expletives.

But I still see Jobs as highly as I did before I even read the thing, maybe even a little higher. He was one of a kind. He envisioned products that people didn’t even know they wanted yet.

He’s one of the reasons why I chose to major in business. He’s why I do well with presentations. He’s why I appreciate design and detail. He’s why I own so many great Apple products.

We’ll miss you Steve. Glad I got to meet you through this book.

Top 10 Brands of 2011

The Top-10 Most Loved Brands of 2011

A market research firm called YouGov Brand Index has come up with a top-10 list of brands listed according to how loved and satisfied they are by their consumers. The list is interesting…

  1. Subway – I love Subway too. It’s fressssssh!
  2. Amazon – I recently discovered Amazon and love it.
  3. History Channel – I watch Pawn Stars and Chumlee is an inspiration. ‘Nuff said.
  4. Google – Google+ is meh, but I still search on Google multiple times every day.
  5. Cheerios – Honey Nut Cheerios are da bomb.
  6. Lowe’s – I’m not much of a Mr. Fix-It, buy I’d rather go to Lowe’s instead of Home Depot.
  7. Ford – Strong, quality vehicles with cool new features make Ford a no-brainer. My 1st new car will be a Ford.
  8. Discovery Channel – Bored? Discovery Channel to the rescue! Cash Cab or Mythbusters anyone?
  9. Target – Red is my favorite color. Their stores have Starbucks in them.
  10. Apple – iPhone, iMac, iPod, iPad … user friendliness ftw!

But this is just my opinion, what’s yours? Think a brand was overlooked? Leave me a comment! 😀