Why I Think I’m Obsessed With Target

They first built a Target by my mall, but it was so far away from home. Then they built one a much closer and I go there way too much.

I’ve always liked Target… a lot. I really didn’t know why at first. But after some personal analysis of my experiences, I’ve coming up with some aspects as to way I like it so much.

Helvetica

Target’s official font is Helvetica, and they use it for everything. It’s in their logo, their circulars, their advertising, their signs, website… everything. And Helvetica is my favorite font. It’s clean, modern yet simple. Yes, I like typography, and I once watched a 90 minute documentary on this font, so the fact that Target uses it to its full potential gains it bonus points for me.

Everything’s Red

If you ask someone to associate Target with something, the color red would definitely be a contender. Red is my favorite color. Warm and welcoming.

Its Customers

I once went to a bathroom in Walmart, and there was a cantaloupe lodged in the toilet. Enough said.

Aesthetics

Target is clean, organized, bright, modern and welcoming.

Archer Farms

Store-brand food is always the cheapest, but not necessarily the best tasting. Target’s brand, Archer Farms, however, goes against this presumption. Target has some of the best (and healthiest) snacks you can buy, and of course, their Target-exclusive.

Starbucks

Most Target stores have Starbucks locations built into them. This is great if a town doesn’t have a stand-alone Starbucks, but is likely to have a Target built in it. You get two awesome places: a Target + a Starbucks! What does Walmart have? Those nail salons and hair salons no one goes to.

Why I Think I’m Obsessed With Coffee

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I drink coffee almost every day. All coffee lovers agree that when they were little, they hated the bitter stuff. Most people also agree that it smells way better than it actually tastes. However, I still love the stuff, but that got me thinking: why?

I got hooked on coffee with the Starbucks Mocha Frappuccino. I know some “coffee-haters” that still indulge in this guilty pleasure (which I consider hypocritical). I think that was 8th grade. By high school, I started using it to help me stay awake. Demanding honors classes and so many extracurricular activities and commitments were sucking away hours of sleep. Then I got a part-time job: more coffee please?

I’ve done instant coffee, iced coffee, lattes, Frappucinos, VIA packets, McDonalds Frappes, hot mochas, yadda, yadda, yadda. I’m not really a fan of Dunkin’. I mean, I’ll drink it and be content with it, but I’ll always prefer Starbucks. I like strong and slightly bitter versus smooth and creamy.

That doesn’t mean that I drink it straight-black either. After much experimentation, I’ve gotten to prefer half-and-half with a a decent amount of brown sugar (just not too much).

But I digress, why do I like this stuff??

It wakes me up

Yay for caffeine. But there are the trade-offs: Stop one day cold-turkey, and a headache comes along. Sometimes certain brews don’t even wake me up (and put me instead to sleep!)

It tastes good

Yes, it still smells better than it tastes, but after what I believe to be the development of my taste buds, I enjoy the taste of certain blends.

Dat smell

And back to the smell, the aroma of brewing coffee can always begin to perk me up on a dreary morning. It comforting.

Starbucks makes coffee cool

I started with the brand and will probably will remain loyal to it. Taste is number one, but Starbucks also sells an image: smooth jazz and an artsy atmosphere.

It’s everywhere

I may not live in Manhattan with three Starbucks at every street intersection, but we still have a lot of options. And coffee comes in a large variety of “formats!”

It complements a lot of foods

What doesn’t coffee go well with…? Okay, maybe cereal (but I have had a bowl of Coco alongside a cup of Joe before).

It’s portable

Tumblers, thermoses, disposable Dixie cups… all for those crazy people like me who need their wake-up fixes on the go.

Coffee can be as common or fancy as you want it to be

That’s the thing about coffee. You can make it in your home, sip it in a cafe, or order it after dinner at a five-star restaurant. It’s all the same thing at the core, really.

My Keurig makes coffee fun

These machines are present in my dorm room, the Student Government office, and at my on-campus job. Pop in a k-cup and out comes a fresh cup of coffee! I find it fun because I’m a dork.

I’m a college student

Crazy assignments that result in all-nighters, 8:00 am classes, morning presentations, afternoon slumps… I salute those who do without any sort of caffeine in the world of higher education.

And those were reasons why I think millions of people around the world sip their coffee every morning. Cheers!

Do you like coffee? How do you do your perfect mix? Starbucks or Dunkin’? Any tea lovers out there (Teavana ftw!)