Why I Think I’m Obsessed With Target

They first built a Target by my mall, but it was so far away from home. Then they built one a much closer and I go there way too much.

I’ve always liked Target… a lot. I really didn’t know why at first. But after some personal analysis of my experiences, I’ve coming up with some aspects as to way I like it so much.

Helvetica

Target’s official font is Helvetica, and they use it for everything. It’s in their logo, their circulars, their advertising, their signs, website… everything. And Helvetica is my favorite font. It’s clean, modern yet simple. Yes, I like typography, and I once watched a 90 minute documentary on this font, so the fact that Target uses it to its full potential gains it bonus points for me.

Everything’s Red

If you ask someone to associate Target with something, the color red would definitely be a contender. Red is my favorite color. Warm and welcoming.

Its Customers

I once went to a bathroom in Walmart, and there was a cantaloupe lodged in the toilet. Enough said.

Aesthetics

Target is clean, organized, bright, modern and welcoming.

Archer Farms

Store-brand food is always the cheapest, but not necessarily the best tasting. Target’s brand, Archer Farms, however, goes against this presumption. Target has some of the best (and healthiest) snacks you can buy, and of course, their Target-exclusive.

Starbucks

Most Target stores have Starbucks locations built into them. This is great if a town doesn’t have a stand-alone Starbucks, but is likely to have a Target built in it. You get two awesome places: a Target + a Starbucks! What does Walmart have? Those nail salons and hair salons no one goes to.

The Largest Mall in NJ!

So last Friday, the plan was to go see the movie ‘Chronicle.’ After many plans, text messages, and carpooling plans, we all ended up at the mall one way or another to do some sort of shopping or movie watching.

I went with my pals Derrel and Suki, and this is the vlog that resulted.

Oh Derrel.

And about that movie. So due to ‘Chronicle’ selling out, we had to see ‘Safe House’ instead. I wasn’t very thrilled of having my Mikey-appropriate film upgraded to an R-rated flick, but I went with it.

I’ve got to say, although very violent, the movie was “decently good.” But some of the most interesting things happened before the movie even began.

So it’s commercial/movie trailer time. All of a sudden, during a moment of silence in between trailers, we hear some people arguing behind us.

There were a group of teenaged guys sitting next to each other, and one of the guys had to use the bathroom. The theater was filling up with people really quickly, so he left his coat on the chair to save his seat while he was gone.

Then this lady shows up out of nowhere and plops her butt in the chair; she sat on the chair with someone else’s jacket on it!

Obviously, the guys were not amused, so they start arguing with this rude lady. RIDICULOUSNESS! I think she finally moved after a while.

After a few more trailers, the theater was filled to full capacity. All of a sudden, we hear all of this noise at the back of the room. Everyone turns their heads to see these guys setting up their own chairs that they brought with them! Epic win for their smartness.

Unfortunately, they were asked to leave by flashlight-armed movie theater staff a while later. :/

So that was quite an interesting trip. Oh yeah, those pants I bought are my now favorite jeans. So many memories 🙂

The Origin of Cyber Monday

According to Reuters, retail stores in the United States made an estimated $52.4 billion in sales on the Black Friday weekend alone; that’s up 16.4% from last year. So here’s how much I spent on Christmas shopping this weekend: $0.

I took the broke college student approach this year. I went Black Friday shopping with my family last year, and boy was that quite an experience. I waited on line longer for sweatpants at Hollister than I did waiting for the Nintendo Wii at a Target when it was released. For the pants, I waited about 90 minutes before I reached the register, but I guess it was worth it. But with no money this year to really spend, my family and I really just chilled at home.

And now today is Cyber Monday. I had a research paper due today, along with classes, yearbook, student government, writing this blog, and then a second research paper. And I kinda skipped MikeyTALK on Sunday due to my workload. What was I primarily speaking of again? Oh right: Cyber Monday.

I was never really an online shopper, but I hear some stores have quite some good deals. Next year, if I decide to shop immediately after Thanksgiving, Cyber Monday sounds like the way to go.

One of my flaws is that I’m a materialistic person, but hey, it seems like everyone is nowadays. But days of chaos like Black Friday do trigger a spark in the extent of American consumerism and capitalism. Isn’t it a bit ironic how we spend Thanksgiving by giving thanks for what we have, only to buy tons and tons of crap the next day?

Hooray for American consumerism!

But back to Cyber Monday, how did this even come into being? Black Friday seems to have been around since, like, forever, but Cyber Monday kind of creeped up out of nowhere.

Well according to Wikipedia (hey, it’s a blog post, don’t judge!), a majority retailers noticed a significant increase of online sales the Monday after Black Friday. They then began a trend of offering discounts on this day. The sales and revenue became so substantial, that in 2005, the National Retail Federation (sounds important) released an article coining the term “Cyber Monday.” And thus Cyber Monday was born! And to think of it, it’s only been “officially” around for 6 years…

So when you click that “Add to Cart” icon on whatever site you visit, now you can reflect on the origin of this great day for the American consumer.

So my question to you is: Do you shop on Black Friday and/or Cyber Monday? What retailers do you like to shop at? Find any good sales this year? Or if you didn’t shop (like me!), tell why you didn’t and you shall be another step closer to gaining hipster-status. (If your reading on the home page, click the title of this post at the top. Then, on the bottom of the page, you can easily login with a Facebook, Twitter, or WordPress account and leave me your two cents).